Stepping Up Visibility: How Schuler Shoes Turned Brand Equity into Organic Growth

When organic sales were lacking across Schuler Shoes most popular brands (Kizik, Keen, & New Balance), they called in Voro to help. Within months, their collaborative efforts had helped to increase organic impressions by +2 million. 

The challenge

Schuler Shoes had a wealth of recognizable brands—but wasn’t capitalizing on them for organic search. Their existing brand pages weren’t fully optimized, leaving valuable, high-intent search traffic untapped and potential visibility unrealized.

The approach:

Voro stepped in with a clear, strategic solution: SEO-focused brand landing pages crafted around real customer searches. Every page was structured deliberately, with search-informed content, targeted messaging, and technical SEO fundamentals designed to boost relevance, discoverability, and overall organic performance.

“Optimizing for search isn’t about chasing algorithms—it’s understanding the audience and aligning brands to meet them where they are. ”

Abel Johnson
Sr. SEO Manager / Voro

What was the outcome?

The results were clear—and immediate:

• +2 million net-new organic impressions across brand pages.
• Kizik alone generated 1.1M+ impressions post-launch.
• Keen and New Balance brand pages added hundreds of thousands more.

This strategy didn’t just boost performance—it created a repeatable roadmap for Schuler to leverage brand equity effectively through search, ensuring lasting visibility and growth.